{"id":7798,"date":"2021-11-14T16:17:30","date_gmt":"2021-11-14T16:17:30","guid":{"rendered":"https:\/\/www.mmu.edu.my\/fom\/?post_type=portfolio&#038;p=7798"},"modified":"2025-04-09T07:16:01","modified_gmt":"2025-04-09T07:16:01","slug":"bachelor-of-enterprise-management-system-2","status":"publish","type":"portfolio","link":"https:\/\/www.mmu.edu.my\/fom\/programmes\/bachelor-of-enterprise-management-system-2\/","title":{"rendered":"Bachelor of Digital Enterprise Management (Hons.)"},"content":{"rendered":"[vc_section][vc_row full_width=&#8221;stretch_row&#8221; css=&#8221;.vc_custom_1558819393665{padding-top: 40px !important;padding-bottom: 20px !important;background-color: #ffcd00 !important;}&#8221;][vc_column width=&#8221;1\/2&#8243;][vc_custom_heading text=&#8221;Bachelor of Digital Enterprise Management (Hons.)&#8221; font_container=&#8221;tag:h2|font_size:28|text_align:left|color:%231f1f1f|line_height:1&#8243; use_theme_fonts=&#8221;yes&#8221;]<div class=\"ult-spacer spacer-69dec7450a251\" data-id=\"69dec7450a251\" data-height=\"10\" data-height-mobile=\"10\" data-height-tab=\"10\" data-height-tab-portrait=\"\" data-height-mobile-landscape=\"\" style=\"clear:both;display:block;\"><\/div>[vc_column_text]\n<p style=\"text-align: justify;\"><b>(N\/345\/6\/1049) 05\/22 (MQA\/PA8844)<\/b><\/p>\n<p style=\"text-align: justify;\"><b><i>Technology is disrupting society today and shaping the future.<\/i><\/b><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Many old jobs will be lost as a result of the Fourth Industrial Revolution, but many new positions will be created that need Business Digital Transformation capabilities.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">BDEM is created to train students to be data analysts, data scientists, SAP professionals, IT Business Analysts and IT Executives. BDEM students will learn both IT and Business knowledge so that they can join Multinational and Global Companies for successful careers and be equipped with digital transformation skills, business analytic skills and hands-on working with SAP ERP skills. Students can obtain SAP Certificates and Google Data Analytics Certificates.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Students will gain hands-on experience in most of the courses and specifically with SAP, the world\u2019s most widely used industry-standard ERP software.<\/span><\/p>\n[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/2&#8243;][vc_single_image image=&#8221;6385&#8243; img_size=&#8221;full&#8221;]<div class=\"ult-spacer spacer-69dec7450a312\" data-id=\"69dec7450a312\" data-height=\"40\" data-height-mobile=\"40\" data-height-tab=\"40\" data-height-tab-portrait=\"\" data-height-mobile-landscape=\"\" style=\"clear:both;display:block;\"><\/div>[\/vc_column][\/vc_row][\/vc_section][vc_section][vc_row equal_height=&#8221;yes&#8221;][vc_column width=&#8221;1\/3&#8243; css=&#8221;.vc_custom_1555774749179{background-color: #4f4f4f !important;}&#8221;]<div class=\"ult-spacer spacer-69dec7450a3b5\" data-id=\"69dec7450a3b5\" data-height=\"40\" data-height-mobile=\"40\" data-height-tab=\"40\" data-height-tab-portrait=\"\" data-height-mobile-landscape=\"\" style=\"clear:both;display:block;\"><\/div>[vc_custom_heading text=&#8221;ENTRY REQUIREMENTS&#8221; font_container=&#8221;tag:h2|font_size:28|text_align:center|color:%23ffffff|line_height:1&#8243; use_theme_fonts=&#8221;yes&#8221;]<div class=\"jag-custom-list hLjDrFzYgr  jag-icon-left \">\t\t\t<ul class=\"\">\n\t\t\t\t\t\t\t\t\t<li><div class=\"jag-li-wrap\"><i class=\"jag-custom-list-icon fa fa-check\" aria-hidden=\"true\"><\/i><span>Pass Foundation\/ Matriculation studies with at least CGPA of 2.00 from a recognised institution; OR<\/span><\/div><\/li>\n\t\t\t\t\t\t\t\t\t<li><div class=\"jag-li-wrap\"><i class=\"jag-custom-list-icon fa fa-check\" aria-hidden=\"true\"><\/i><span>Pass STPM or its equivalent with a minimum of Grade C (GP 2.00) in any two (2) subjects AND a Pass in Mathematics and English* at SPM Level or its equivalent; OR<\/span><\/div><\/li>\n\t\t\t\t\t\t\t\t\t<li><div class=\"jag-li-wrap\"><i class=\"jag-custom-list-icon fa fa-check\" aria-hidden=\"true\"><\/i><span>Pass A-Level with a minimum of Grade D in any two (2) subjects AND a Pass in Mathematics and English* at SPM Level or its equivalent.; OR<\/span><\/div><\/li>\n\t\t\t\t\t\t\t\t\t<li><div class=\"jag-li-wrap\"><i class=\"jag-custom-list-icon fa fa-check\" aria-hidden=\"true\"><\/i><span>Pass STAM with a minimum of Grade Jayyid (Good) in two (2) subjects AND a Pass in Mathematic and English* at SPM or its equivalent; OR<\/span><\/div><\/li>\n\t\t\t\t\t\t\t\t\t<li><div class=\"jag-li-wrap\"><i class=\"jag-custom-list-icon fa fa-check\" aria-hidden=\"true\"><\/i><span>Pass UEC with a minimum of Grade B in at least five (5) subjects inclusive of Mathematics AND English OR a minimum of Grade C in SPM\/O-Level Mathematics AND English or equivalent; OR<\/span><\/div><\/li>\n\t\t\t\t\t\t\t\t\t<li><div class=\"jag-li-wrap\"><i class=\"jag-custom-list-icon fa fa-check\" aria-hidden=\"true\"><\/i><span>Any qualifications equivalent to Diploma or Advanced Diploma (Level 4 or 5, MQF) with at least CGPA of 2.00; OR<\/span><\/div><\/li>\n\t\t\t\t\t\t\t\t\t<li><div class=\"jag-li-wrap\"><i class=\"jag-custom-list-icon fa fa-check\" aria-hidden=\"true\"><\/i><span>Pass DKM\/DLKM\/DVM with a minimum CGPA of 2.50. Candidates with CGPA below 2.50 MUST have at least two (2) years of work experience in the related field**.<\/span><\/div><\/li>\n\t\t\t\t\t\t\t<\/ul>\n\t\t\t<\/div><div class=\"ult-spacer spacer-69dec7450a5fb\" data-id=\"69dec7450a5fb\" data-height=\"20\" data-height-mobile=\"20\" data-height-tab=\"20\" data-height-tab-portrait=\"\" data-height-mobile-landscape=\"\" style=\"clear:both;display:block;\"><\/div>[vc_column_text el_class=&#8221;divWF&#8221;]<span style=\"font-weight: 400;\">Note:\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">*The requirement to Pass Mathematics and English subjects can be waived should the qualifications contain Mathematics and English subjects with equivalent\/ higher achievement.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Those without a pass in Mathematics and\/or English at SPM level or equivalent can be admitted but are required to attend special enhancement course(s). These special enhancement courses should be SPM equivalent, remedial in nature. Students must pass the Mathematics and English enhancement courses as a prerequisite to related core courses taught in English.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">**DKM\/DLKM\/DVM candidates may be required to undergo Bridging Programme as an additional requirement.<\/span><\/p>\n<p><b>English Language Requirement for International Students<\/b><\/p>\n<p><span style=\"font-weight: 400;\">International students who wish to enrol into the Bachelor of Digital Enterprise Management (Hons.) programme are required to possess a minimum score of 5.5 in IELTS or its equivalent.<\/span>[\/vc_column_text]<div class=\"ult-spacer spacer-69dec7450a6a0\" data-id=\"69dec7450a6a0\" data-height=\"40\" data-height-mobile=\"40\" data-height-tab=\"40\" data-height-tab-portrait=\"\" data-height-mobile-landscape=\"\" style=\"clear:both;display:block;\"><\/div>[\/vc_column][vc_column width=&#8221;1\/3&#8243; css=&#8221;.vc_custom_1555776239305{background-color: #f9f9f9 !important;}&#8221;]<div class=\"ult-spacer spacer-69dec7450a739\" data-id=\"69dec7450a739\" data-height=\"40\" data-height-mobile=\"40\" data-height-tab=\"40\" data-height-tab-portrait=\"\" data-height-mobile-landscape=\"\" style=\"clear:both;display:block;\"><\/div>[vc_custom_heading text=&#8221;PROGRAMME STRUCTURE&#8221; font_container=&#8221;tag:h2|font_size:28|text_align:center|color:%231f1f1f|line_height:1&#8243; use_theme_fonts=&#8221;yes&#8221;]<div class=\"ult-spacer spacer-69dec7450a7cf\" data-id=\"69dec7450a7cf\" data-height=\"20\" data-height-mobile=\"20\" data-height-tab=\"20\" data-height-tab-portrait=\"\" data-height-mobile-landscape=\"\" style=\"clear:both;display:block;\"><\/div>[vc_tta_accordion style=&#8221;flat&#8221; shape=&#8221;square&#8221; gap=&#8221;10&#8243; active_section=&#8221;1&#8243;][vc_tta_section title=&#8221;Year 1&#8243; tab_id=&#8221;ems_year1&#8243;][vc_column_text]English for Business Communication<br \/>\nPrinciples of Finance<br \/>\nManagement<br \/>\nAccounting for Decision Making<br \/>\nManagerial Statistics<br \/>\nFundamentals of Economics<br \/>\nFundamentals of Marketing<br \/>\nDatabase Management System<br \/>\nElective 1<br \/>\n[\/vc_column_text][\/vc_tta_section][vc_tta_section title=&#8221;Year 2&#8243; tab_id=&#8221;ems_year2&#8243;][vc_column_text]Entrepreneurship<br \/>\nBusiness &amp; Society<br \/>\nOrganisational Behaviour<br \/>\nProductions and Operations Management<br \/>\nMultivariate Data Analysis<br \/>\nERP Material Management<br \/>\nHuman Resource Management<br \/>\nManagement Information System<br \/>\nGlobal Management<br \/>\nBusiness Analytics<br \/>\nERP Material Management<br \/>\nERP Financial Information System, S &amp; D<br \/>\nData Analytics using Machine Learning Techniques<br \/>\nResearch Methodology<br \/>\nElective 2<br \/>\n[\/vc_column_text][\/vc_tta_section][vc_tta_section title=&#8221;Year 3&#8243; tab_id=&#8221;ems_year3&#8243;][vc_column_text]Strategy Management<br \/>\nSystems Analysis and Design<br \/>\nIntroduction to Data Analysis<br \/>\nFinal Year Project 1<br \/>\nFinal Year Project 2<br \/>\nElective 3<br \/>\nElective 4<br \/>\n[\/vc_column_text][\/vc_tta_section][vc_tta_section title=&#8221;Electives&#8221; tab_id=&#8221;ems_electives&#8221;][vc_column_text]Students can take any 4 elective courses (12 credits) offered by FOM and\/or other faculties. For other faculties\u2019 course offer, kindly refer to the \u2018Build Your Own Curriculum (BYOC)\u2019 material.<\/p>\n<p>Recommended Electives:<\/p>\n<ul>\n<li>Personal Finance<\/li>\n<li>Leadership<\/li>\n<li>Global Business Services<\/li>\n<li>Social Media Marketing<\/li>\n<li>Digital Transformation Technologies<\/li>\n<li>Intro to Fintech<\/li>\n<\/ul>\n[\/vc_column_text][\/vc_tta_section][vc_tta_section title=&#8221;MPU&#8221; tab_id=&#8221;1680892614380-5e7cc103-d04d&#8221;][vc_column_text]<strong>U1:<\/strong><\/p>\n<p>Philosophy and Current Issues (Falsafah dan Isu Semasa) \u2013 Both local and international students<br \/>\nAppreciation of Ethics and Civilizations (Penghayatan Etika dan Peradaban) \u2013 Local students only<br \/>\nBahasa Melayu Komunikasi 2 \u2013 International students only<\/p>\n<p><strong>U2 or U3:<\/strong><\/p>\n<p>Bahasa Kebangsaan A* \/ Foreign Language (MPU32**) \/ Islamic Institutions in Malaysia (MPU3301) \/ Introduction to Multicultural Studies in Malaysia (MPU3302) \/ Stress and Well-Being Among Malaysian (MPU3303)<\/p>\n<p><strong>U4:<\/strong><\/p>\n<p>Any course with code MPU34** (e.g. MPU3401, MPU3403)<\/p>\n<p>&nbsp;<\/p>\n<p>*Note: Bahasa Kebangsaan A is compulsory for any local student who did not obtain credit in Bahasa Malaysia at SPM level.[\/vc_column_text][\/vc_tta_section][\/vc_tta_accordion][vc_column_text]<span style=\"font-weight: 400;\">Note: The above programme structure serves as a general guide.<\/span>[\/vc_column_text][vc_btn title=&#8221;ENQUIRE NOW&#8221; style=&#8221;flat&#8221; shape=&#8221;square&#8221; color=&#8221;purple&#8221; size=&#8221;lg&#8221; align=&#8221;center&#8221; button_block=&#8221;true&#8221; link=&#8221;url:https%3A%2F%2Fwww.mmu.edu.my%2Fcyberjaya%2Fundergraduate%2Fbusiness-accounting%2Fbachelor-of-enterprise-management-system-hons%2Fmmu2018%2Fenquire-now%2F||target:%20_blank|&#8221;]<div class=\"ult-spacer spacer-69dec7450a873\" data-id=\"69dec7450a873\" data-height=\"40\" data-height-mobile=\"40\" data-height-tab=\"40\" data-height-tab-portrait=\"\" data-height-mobile-landscape=\"\" style=\"clear:both;display:block;\"><\/div>[\/vc_column][vc_column width=&#8221;1\/3&#8243; css=&#8221;.vc_custom_1555774755801{background-color: #4f4f4f !important;}&#8221;]<div class=\"ult-spacer spacer-69dec7450a90a\" data-id=\"69dec7450a90a\" data-height=\"40\" data-height-mobile=\"40\" data-height-tab=\"40\" data-height-tab-portrait=\"\" data-height-mobile-landscape=\"\" style=\"clear:both;display:block;\"><\/div>[vc_custom_heading text=&#8221;PROGRAMME OBJECTIVES AND OUTCOMES&#8221; font_container=&#8221;tag:h2|font_size:28|text_align:center|color:%23ffffff|line_height:1&#8243; use_theme_fonts=&#8221;yes&#8221;]<div class=\"ult-spacer spacer-69dec7450a99b\" data-id=\"69dec7450a99b\" data-height=\"20\" data-height-mobile=\"20\" data-height-tab=\"20\" data-height-tab-portrait=\"\" data-height-mobile-landscape=\"\" style=\"clear:both;display:block;\"><\/div>[vc_tta_accordion style=&#8221;outline&#8221; shape=&#8221;square&#8221; gap=&#8221;5&#8243; c_icon=&#8221;chevron&#8221; active_section=&#8221;9&#8243; no_fill=&#8221;true&#8221; collapsible_all=&#8221;true&#8221;][vc_tta_section title=&#8221;Programme Educational Objectives&#8221; tab_id=&#8221;1680892782927-0341a29c-1888&#8243;][vc_column_text]\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">This programme aims to produce graduates with the following quality after several years of graduation:<\/span><\/p>\n<ol>\n<li style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Graduates who are able to adopt appropriate methodologies and techniques to provide digital solutions based on relevant knowledge and technical skills in the fields of study in line with the industry requirements.<\/span><\/li>\n<li style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Graduates having leadership skills, autonomy and responsibility and communicate effectively with discipline-related stakeholders.<\/span><\/li>\n<li style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Graduates having positive attitudes, commitment for lifelong learning and entrepreneurial mind-set within industry for self and career progression.<\/span><\/li>\n<\/ol>\n[\/vc_column_text][\/vc_tta_section][vc_tta_section title=&#8221;Programme Outcomes&#8221; tab_id=&#8221;1680892783010-1dd3879c-3c26&#8243;][vc_column_text]\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Upon graduation, the graduates are expected to achieve or attain the following outcomes:<\/span><\/p>\n<ol>\n<li style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Analyze knowledge, facts, concepts, principles, and theories relating to Digital Enterprise Management.<\/span><\/li>\n<li style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Apply in-depth and comprehensive business knowledge to manage complex problems in digital enterprises using different approaches.<\/span><\/li>\n<li style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Adapt appropriate methodologies and techniques for planning, designing, developing and managing business information system to enhance organisational performance.<\/span><\/li>\n<li style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Communicate effectively with diverse stakeholders.<\/span><\/li>\n<li style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Utilize digital skills for problem solving in the field of study.<\/span><\/li>\n<li style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Utilize numeracy skills for problem solving in the field of study<\/span><\/li>\n<li style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Demonstrate leadership skills and responsibility in managing business organisations.<\/span><\/li>\n<li style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Acquire entrepreneurial and managerial skills in planning and organizing projects.<\/span><\/li>\n<li style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Commit\u00a0 to ethical and professional conduct when dealing with digital enterprise related issues.<\/span><\/li>\n<\/ol>\n[\/vc_column_text][\/vc_tta_section][\/vc_tta_accordion]<div class=\"ult-spacer spacer-69dec7450aa2a\" data-id=\"69dec7450aa2a\" data-height=\"40\" data-height-mobile=\"40\" data-height-tab=\"40\" data-height-tab-portrait=\"\" data-height-mobile-landscape=\"\" style=\"clear:both;display:block;\"><\/div>[vc_custom_heading text=&#8221;CAREER PROSPECTS&#8221; font_container=&#8221;tag:h2|font_size:28|text_align:center|color:%23ffffff|line_height:1&#8243; use_theme_fonts=&#8221;yes&#8221;]<div class=\"jag-custom-list tPpmcdhIGY  jag-icon-left \">\t\t\t<ul class=\"\">\n\t\t\t\t\t\t\t\t\t<li><div class=\"jag-li-wrap\"><i class=\"jag-custom-list-icon fa fa-check\" aria-hidden=\"true\"><\/i><span>Business Analyst<\/span><\/div><\/li>\n\t\t\t\t\t\t\t\t\t<li><div class=\"jag-li-wrap\"><i class=\"jag-custom-list-icon fa fa-check\" aria-hidden=\"true\"><\/i><span>Digital Transformation Consultant<\/span><\/div><\/li>\n\t\t\t\t\t\t\t\t\t<li><div class=\"jag-li-wrap\"><i class=\"jag-custom-list-icon fa fa-check\" aria-hidden=\"true\"><\/i><span>Data Analyst<\/span><\/div><\/li>\n\t\t\t\t\t\t\t\t\t<li><div class=\"jag-li-wrap\"><i class=\"jag-custom-list-icon fa fa-check\" aria-hidden=\"true\"><\/i><span>Business Intelligence Analyst <\/span><\/div><\/li>\n\t\t\t\t\t\t\t\t\t<li><div class=\"jag-li-wrap\"><i class=\"jag-custom-list-icon fa fa-check\" aria-hidden=\"true\"><\/i><span>ERP consultant<\/span><\/div><\/li>\n\t\t\t\t\t\t\t\t\t<li><div class=\"jag-li-wrap\"><i class=\"jag-custom-list-icon fa fa-check\" aria-hidden=\"true\"><\/i><span>IT Digital Transformation Executive<\/span><\/div><\/li>\n\t\t\t\t\t\t\t<\/ul>\n\t\t\t<\/div><div class=\"ult-spacer spacer-69dec7450abbf\" data-id=\"69dec7450abbf\" data-height=\"40\" data-height-mobile=\"40\" data-height-tab=\"40\" data-height-tab-portrait=\"\" data-height-mobile-landscape=\"\" style=\"clear:both;display:block;\"><\/div>[\/vc_column][\/vc_row][\/vc_section][vc_section][vc_row][vc_column]<div class=\"ult-spacer spacer-69dec7450ac61\" data-id=\"69dec7450ac61\" data-height=\"40\" data-height-mobile=\"40\" data-height-tab=\"40\" data-height-tab-portrait=\"\" data-height-mobile-landscape=\"\" style=\"clear:both;display:block;\"><\/div>[vc_custom_heading text=&#8221;Programme Coordinator&#8221; font_container=&#8221;tag:h2|font_size:28|text_align:center|color:%231f1f1f|line_height:1&#8243; use_theme_fonts=&#8221;yes&#8221;]<div class=\"ult-spacer spacer-69dec7450acf0\" data-id=\"69dec7450acf0\" data-height=\"20\" data-height-mobile=\"20\" data-height-tab=\"20\" data-height-tab-portrait=\"\" data-height-mobile-landscape=\"\" style=\"clear:both;display:block;\"><\/div>[vc_row_inner][vc_column_inner width=&#8221;1\/5&#8243; offset=&#8221;vc_col-xs-6&#8243;][\/vc_column_inner][vc_column_inner width=&#8221;1\/5&#8243; offset=&#8221;vc_col-xs-6&#8243;][\/vc_column_inner][vc_column_inner width=&#8221;1\/5&#8243; offset=&#8221;vc_col-xs-6&#8243;]<div class=\"vlthemes_custom_69dec7450ad87   vlt-team-member vlt-team-member--style-1\"><div class=\"vlt-team-member__avatar\"><img width=\"551\" height=\"787\" src=\"https:\/\/www.mmu.edu.my\/fom\/wp-content\/uploads\/2023\/05\/Passport-Photo-1.jpg\" class=\"\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/www.mmu.edu.my\/fom\/wp-content\/uploads\/2023\/05\/Passport-Photo-1.jpg 551w, https:\/\/www.mmu.edu.my\/fom\/wp-content\/uploads\/2023\/05\/Passport-Photo-1-210x300.jpg 210w, https:\/\/www.mmu.edu.my\/fom\/wp-content\/uploads\/2023\/05\/Passport-Photo-1-500x714.jpg 500w\" \/><\/div><div class=\"vlt-team-member__info\"><h4><a href=\"https:\/\/mmuexpert.mmu.edu.my\/afiffathullah\" target=\"_blank\">Dr. Muhammad Afif Bin Mohd Fathullah<\/a><\/h4><p>Senior Lecturer<\/p><\/div><\/div>[\/vc_column_inner][vc_column_inner width=&#8221;1\/5&#8243; offset=&#8221;vc_col-xs-6&#8243;][\/vc_column_inner][vc_column_inner width=&#8221;1\/5&#8243; offset=&#8221;vc_col-xs-6&#8243;][\/vc_column_inner][\/vc_row_inner]<div class=\"ult-spacer spacer-69dec7450ba90\" data-id=\"69dec7450ba90\" data-height=\"20\" data-height-mobile=\"20\" data-height-tab=\"20\" data-height-tab-portrait=\"\" data-height-mobile-landscape=\"\" style=\"clear:both;display:block;\"><\/div>[\/vc_column][\/vc_row][\/vc_section][vc_section][vc_row equal_height=&#8221;yes&#8221;][vc_column width=&#8221;1\/2&#8243; css=&#8221;.vc_custom_1570014946295{border-top-width: 0px !important;}&#8221; offset=&#8221;vc_hidden-lg vc_hidden-md vc_hidden-sm vc_hidden-xs&#8221;]<div class=\"ult-spacer spacer-69dec7450bb37\" data-id=\"69dec7450bb37\" data-height=\"40\" data-height-mobile=\"40\" data-height-tab=\"40\" data-height-tab-portrait=\"\" data-height-mobile-landscape=\"\" style=\"clear:both;display:block;\"><\/div>[vc_custom_heading text=&#8221;INDUSTRIAL ADVISOR&#8221; font_container=&#8221;tag:h2|font_size:28|text_align:left|color:%231f1f1e|line_height:1&#8243; use_theme_fonts=&#8221;yes&#8221;]<div class=\"ult-spacer spacer-69dec7450bba6\" data-id=\"69dec7450bba6\" data-height=\"20\" data-height-mobile=\"20\" data-height-tab=\"20\" data-height-tab-portrait=\"\" data-height-mobile-landscape=\"\" style=\"clear:both;display:block;\"><\/div>[vc_custom_heading text=&#8221;SAAD HUSSEIN&#8221; font_container=&#8221;tag:h4|font_size:18|text_align:left|line_height:1&#8243; use_theme_fonts=&#8221;yes&#8221;][vc_custom_heading text=&#8221;Chief Creative Officer &amp; Executive Director, TBWA \/ Kuala Lumpur&#8221; font_container=&#8221;tag:h4|font_size:14|text_align:left|line_height:1&#8243; use_theme_fonts=&#8221;yes&#8221;]<div class=\"ult-spacer spacer-69dec7450bc33\" data-id=\"69dec7450bc33\" data-height=\"7\" data-height-mobile=\"7\" data-height-tab=\"7\" data-height-tab-portrait=\"\" data-height-mobile-landscape=\"\" style=\"clear:both;display:block;\"><\/div>[vc_column_text]\n<p style=\"text-align: justify;\">With over 25 years of experience, Sa\u2019ad has helped create iconic work for global brands like Sony, Panasonic, Volkswagen, Renault, Nissan, Infiniti, Nando\u2019s, Burger King, Mandarin Oriental, AXE, Sothy\u2019s, Kao and Imedeen. Locally, he has been instrumental in shaping Malaysian brands like RHB, Mamee, Packet One Networks (P1) and DiGi. His creative award accolades include One Show, London International Awards, Spikes, AdFest, AWARD Australia, NY Festivals, Clio and Cannes Lions.<\/p>\n<p style=\"text-align: justify;\">A believer of strong creative idea that works, he has won 2 Gold, 3 Silver and 2 Bronze in Malaysia Effies. In 2013\/14, TBWA Group in Malaysia was awarded three Agency of the Year Awards in 3 separate shows, namely: Advertising &amp; Marketing Award Show, Malaysian Kancils and Campaign Brief Asia.<\/p>\n<p style=\"text-align: justify;\">He is currently serving as the Chairman of the Creative Council. He has also been invited to judge in award shows like AdFest, MC2, Kancil Awards, and New York Festival. He was an invited speaker at several conventions such as ABC Media Workshop, BrandFest 2012 and iMedia Agency Summit 2014.<\/p>\n<p style=\"text-align: justify;\">He has also lectured and mentored in learning institutions like One Academy, Ngee Ann Polytechnic and 95 Percent Advertising Academy.<\/p>\n[\/vc_column_text]<div class=\"ult-spacer spacer-69dec7450bcbe\" data-id=\"69dec7450bcbe\" data-height=\"40\" data-height-mobile=\"40\" data-height-tab=\"40\" data-height-tab-portrait=\"\" data-height-mobile-landscape=\"\" style=\"clear:both;display:block;\"><\/div>[\/vc_column][vc_column width=&#8221;1\/2&#8243; offset=&#8221;vc_hidden-lg vc_hidden-md vc_hidden-sm vc_hidden-xs&#8221;]<div class=\"ult-spacer spacer-69dec7450bd48\" data-id=\"69dec7450bd48\" data-height=\"40\" data-height-mobile=\"40\" data-height-tab=\"40\" data-height-tab-portrait=\"\" data-height-mobile-landscape=\"\" style=\"clear:both;display:block;\"><\/div>[vc_custom_heading text=&#8221;EXTERNAL EXAMINER&#8221; font_container=&#8221;tag:h2|font_size:28|text_align:left|color:%231f1f1e|line_height:1&#8243; use_theme_fonts=&#8221;yes&#8221;]<div class=\"ult-spacer spacer-69dec7450bdcf\" data-id=\"69dec7450bdcf\" data-height=\"20\" data-height-mobile=\"20\" data-height-tab=\"20\" data-height-tab-portrait=\"\" data-height-mobile-landscape=\"\" style=\"clear:both;display:block;\"><\/div>[vc_custom_heading text=&#8221;ASSOCIATE PROFESSOR DR. MING CHEUNG&#8221; font_container=&#8221;tag:h4|font_size:18|text_align:left|line_height:1&#8243; use_theme_fonts=&#8221;yes&#8221;][vc_custom_heading text=&#8221;Department of Media, Faculty of Arts, University of Adelaide, Australia&#8221; font_container=&#8221;tag:h4|font_size:14|text_align:left|line_height:1&#8243; use_theme_fonts=&#8221;yes&#8221;]<div class=\"ult-spacer spacer-69dec7450be57\" data-id=\"69dec7450be57\" data-height=\"7\" data-height-mobile=\"7\" data-height-tab=\"7\" data-height-tab-portrait=\"\" data-height-mobile-landscape=\"\" style=\"clear:both;display:block;\"><\/div>[vc_column_text]\n<p style=\"text-align: justify;\">Ming Cheung (\u5f35\u53ef\u660e) is Associate Professor with Tenure in Media at the University of Adelaide, Australia. She conducts research on visual communication, digital marketing and advertising, participatory social media, user experience design, design thinking and innovation management, design education and creativity, media policy and intellectual property. She holds degrees with First Class Honours or Distinction in design, law, information technology, education, languages and music.<\/p>\n<p style=\"text-align: justify;\">She hasled and completed 16 national and university grant projects and published productively in some of the top-ranked international journals. In the recent five years, 14 of her refereed publications were published or are forthcoming in SCI-, SSCI- or AHCI-listed journals. The majority are sole-authored. A Top Paper Awardee, she has consistently presented her research in the largest and most prestigious international conferences in her field.<\/p>\n<p style=\"text-align: justify;\">She started her career as a practitioner in advertising and design, having worked as Principal Consultant in a design agency for 11 years. She also worked as Project Manager leading and managing 56 staff members in the Hong Kong Government. She then joined City University of Hong Kong as a faculty member. She was awarded the Teaching Excellence Award of CityU in 2005 and was the Program Leader of BA (Hons) in Integrated Strategic Communication of CityU from 2007 to 2010.<\/p>\n<p style=\"text-align: justify;\">She was Visiting Associate Professor in Digital and Creative Media at the University of Nottingham Ningbo China in 2011, during which she networked with more than 100 media and product designers in Ningbo and Shanghai. She is currently also Associate Editor of IEEE Transactions on Professional Communication, Permanent Member of the JM Coetzee Centre for Creative Practice, Adjunct Associate Professor at the School of Design of the Hong Kong Polytechnic University, and Adjunct Research Fellow at the University of South Australia. In 2014, she was awarded the University of Adelaide\u2019s HUMSS Executive Dean\u2019s Prize for Excellence in Teaching and the HUMSS Faculty Prize for Excellence in Teaching. She writes in English and Chinese, and speaks fluent English, Cantonese and Mandarin as well as some Japanese and Korean.<\/p>\n<p style=\"text-align: justify;\">She was a brass band conductor before, and learnt oil painting from her father since four years old and darkroom photography from her brother since seven. She plays the piano and flute, and is a lover of squash and water sports. Her favourite places of interest include the Grand Canyon, Yosemite, Maui, Molokini, Hokkaido, New Zealand and Amazon Rainforest. She is now working on her sole-authored academic book \u201cUser Experience Design\u201d as well as her first novel \u201c\u5341\u4e00\u6708\u4e8c\u5341\u4e00\u201d.<\/p>\n<p style=\"text-align: justify;\">More about Ming Cheung:<br \/>\n<a href=\"http:\/\/www.adelaide.edu.au\/directory\/ming.cheung\">http:\/\/www.adelaide.edu.au\/directory\/ming.cheung<\/a><\/p>\n[\/vc_column_text]<div class=\"ult-spacer spacer-69dec7450bee3\" data-id=\"69dec7450bee3\" data-height=\"40\" data-height-mobile=\"40\" data-height-tab=\"40\" data-height-tab-portrait=\"\" data-height-mobile-landscape=\"\" style=\"clear:both;display:block;\"><\/div>[\/vc_column][\/vc_row][\/vc_section]\n","protected":false},"excerpt":{"rendered":"<p>[vc_section][vc_row full_width=&#8221;stretch_row&#8221; css=&#8221;.vc_custom_1558819393665{padding-top: 40px !important;padding-bottom: 20px !important;background-color: #ffcd00 !important;}&#8221;][vc_column width=&#8221;1\/2&#8243;][vc_custom_heading text=&#8221;Bachelor of Digital Enterprise Management (Hons.)&#8221; font_container=&#8221;tag:h2|font_size:28|text_align:left|color:%231f1f1f|line_height:1&#8243; use_theme_fonts=&#8221;yes&#8221;][vc_column_text] (N\/345\/6\/1049) 05\/22 (MQA\/PA8844) Technology is disrupting society today and shaping the future. Many old jobs will be [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","format":"standard","meta":{"_mi_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"_vp_format_video_url":"","_vp_image_focal_point":[]},"portfolio_category":[],"portfolio_tag":[],"_links":{"self":[{"href":"https:\/\/www.mmu.edu.my\/fom\/wp-json\/wp\/v2\/portfolio\/7798"}],"collection":[{"href":"https:\/\/www.mmu.edu.my\/fom\/wp-json\/wp\/v2\/portfolio"}],"about":[{"href":"https:\/\/www.mmu.edu.my\/fom\/wp-json\/wp\/v2\/types\/portfolio"}],"author":[{"embeddable":true,"href":"https:\/\/www.mmu.edu.my\/fom\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mmu.edu.my\/fom\/wp-json\/wp\/v2\/comments?post=7798"}],"version-history":[{"count":19,"href":"https:\/\/www.mmu.edu.my\/fom\/wp-json\/wp\/v2\/portfolio\/7798\/revisions"}],"predecessor-version":[{"id":9152,"href":"https:\/\/www.mmu.edu.my\/fom\/wp-json\/wp\/v2\/portfolio\/7798\/revisions\/9152"}],"wp:attachment":[{"href":"https:\/\/www.mmu.edu.my\/fom\/wp-json\/wp\/v2\/media?parent=7798"}],"wp:term":[{"taxonomy":"portfolio_category","embeddable":true,"href":"https:\/\/www.mmu.edu.my\/fom\/wp-json\/wp\/v2\/portfolio_category?post=7798"},{"taxonomy":"portfolio_tag","embeddable":true,"href":"https:\/\/www.mmu.edu.my\/fom\/wp-json\/wp\/v2\/portfolio_tag?post=7798"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}