{"id":6418,"date":"2018-09-26T15:52:52","date_gmt":"2018-09-26T15:52:52","guid":{"rendered":"https:\/\/www.mmu.edu.my\/fom\/?post_type=portfolio&#038;p=6418"},"modified":"2026-05-08T14:35:05","modified_gmt":"2026-05-08T14:35:05","slug":"bachelor-of-marketing","status":"publish","type":"portfolio","link":"https:\/\/www.mmu.edu.my\/fom\/programmes\/bachelor-of-marketing\/","title":{"rendered":"Bachelor in Marketing (Honours)"},"content":{"rendered":"[vc_section][vc_row full_width=&#8221;stretch_row&#8221; css=&#8221;.vc_custom_1558819393665{padding-top: 40px !important;padding-bottom: 20px !important;background-color: #ffcd00 !important;}&#8221;][vc_column width=&#8221;1\/2&#8243;][vc_custom_heading text=&#8221;Bachelor in Marketing (Honours)&#8221; font_container=&#8221;tag:h2|font_size:28|text_align:left|color:%231f1f1f|line_height:1&#8243; use_theme_fonts=&#8221;yes&#8221;]<div class=\"ult-spacer spacer-6a09b09b5e1b3\" data-id=\"6a09b09b5e1b3\" data-height=\"10\" data-height-mobile=\"10\" data-height-tab=\"10\" data-height-tab-portrait=\"\" data-height-mobile-landscape=\"\" style=\"clear:both;display:block;\"><\/div>[vc_column_text]\n<p style=\"text-align: justify;\"><strong><span class=\"TextRun MacChromeBold SCXW202810543 BCX8\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW202810543 BCX8\">(R3\/0415\/6\/0028) 09\/29 (A5315)<\/span><\/span><\/strong><\/p>\n<p style=\"text-align: justify;\">This specialised degree program emphasises both conventional marketing theories and digital applications which are required by most industries in the market today. Students that complete this program will be equipped with the knowledge and skills necessary to navigate the competitive world waiting for them. By the time they graduate, students of this program will have the ability to handle the intricate challenges of modern digital marketing.<\/p>\n<p style=\"text-align: justify;\">Conventional marketing theories taught in this course prepare students to understand the foundations of marketing while developing their skills to identify target markets, design marketing strategies and optimise various communication tools. This, added with the many digital based subjects offered to them, produces students with a holistic educational experience and comprehension that will be valuable across multiple industries. Confidence, enthusiasm, competence and proficiency of modern day marketing tools are soft skills that the students of this program will attain through the numerous presentations and practical applications that are embedded in this program.<\/p>\n[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/2&#8243;][vc_single_image image=&#8221;6385&#8243; img_size=&#8221;full&#8221;]<div class=\"ult-spacer spacer-6a09b09b5e283\" data-id=\"6a09b09b5e283\" data-height=\"40\" data-height-mobile=\"40\" data-height-tab=\"40\" data-height-tab-portrait=\"\" data-height-mobile-landscape=\"\" style=\"clear:both;display:block;\"><\/div>[\/vc_column][\/vc_row][\/vc_section][vc_section][vc_row equal_height=&#8221;yes&#8221;][vc_column width=&#8221;1\/3&#8243; css=&#8221;.vc_custom_1778250590014{background-color: #1e73be !important;}&#8221;]<div class=\"ult-spacer spacer-6a09b09b5e328\" data-id=\"6a09b09b5e328\" data-height=\"40\" data-height-mobile=\"40\" data-height-tab=\"40\" data-height-tab-portrait=\"\" data-height-mobile-landscape=\"\" style=\"clear:both;display:block;\"><\/div>[vc_custom_heading text=&#8221;ENTRY REQUIREMENTS&#8221; font_container=&#8221;tag:h2|font_size:28|text_align:center|color:%23ffffff|line_height:1&#8243; use_theme_fonts=&#8221;yes&#8221;]<div class=\"jag-custom-list nAXLWTcJIo  jag-icon-left \">\t\t\t<ul class=\"\">\n\t\t\t\t\t\t\t\t\t<li><div class=\"jag-li-wrap\"><i class=\"jag-custom-list-icon fa fa-check\" aria-hidden=\"true\"><\/i><span>Pass Foundation\/ Matriculation studies with at least CGPA of 2.00 from a recognised institution; OR<\/span><\/div><\/li>\n\t\t\t\t\t\t\t\t\t<li><div class=\"jag-li-wrap\"><i class=\"jag-custom-list-icon fa fa-check\" aria-hidden=\"true\"><\/i><span>Pass STPM or its equivalent with a minimum of Grade C (GP 2.00) in any two (2) subjects AND a Pass in Mathematics and English* at SPM Level or its equivalent; OR<\/span><\/div><\/li>\n\t\t\t\t\t\t\t\t\t<li><div class=\"jag-li-wrap\"><i class=\"jag-custom-list-icon fa fa-check\" aria-hidden=\"true\"><\/i><span>Pass A-Level with a minimum of Grade D in any two (2) subjects AND a Pass in Mathematics and English* at SPM Level or its equivalent.; OR<\/span><\/div><\/li>\n\t\t\t\t\t\t\t\t\t<li><div class=\"jag-li-wrap\"><i class=\"jag-custom-list-icon fa fa-check\" aria-hidden=\"true\"><\/i><span>Pass STAM with a minimum of Grade Jayyid (Good) in two (2) subjects AND a Pass in Mathematic and English* at SPM or its equivalent; OR<\/span><\/div><\/li>\n\t\t\t\t\t\t\t\t\t<li><div class=\"jag-li-wrap\"><i class=\"jag-custom-list-icon fa fa-check\" aria-hidden=\"true\"><\/i><span>Pass UEC with a minimum of Grade B in at least five (5) subjects inclusive of English OR a minimum of Grade C in SPM\/O-Level English or equivalent; OR<\/span><\/div><\/li>\n\t\t\t\t\t\t\t\t\t<li><div class=\"jag-li-wrap\"><i class=\"jag-custom-list-icon fa fa-check\" aria-hidden=\"true\"><\/i><span>Any qualifications equivalent to Diploma or Advanced Diploma (Level 4 or 5, MQF) with at least CGPA of 2.00; OR<\/span><\/div><\/li>\n\t\t\t\t\t\t\t\t\t<li><div class=\"jag-li-wrap\"><i class=\"jag-custom-list-icon fa fa-check\" aria-hidden=\"true\"><\/i><span>Pass DKM\/DLKM\/DVM with a minimum CGPA of 2.50. Candidates with CGPA below 2.50 MUST have at least two (2) years of work experience in the related field**.<\/span><\/div><\/li>\n\t\t\t\t\t\t\t<\/ul>\n\t\t\t<\/div><div class=\"ult-spacer spacer-6a09b09b5e578\" data-id=\"6a09b09b5e578\" data-height=\"10\" data-height-mobile=\"10\" data-height-tab=\"10\" data-height-tab-portrait=\"\" data-height-mobile-landscape=\"\" style=\"clear:both;display:block;\"><\/div>[vc_column_text el_class=&#8221;Font1&#8243;]\n<p style=\"text-align: justify;\">Note:<br \/>\n*The requirement to Pass Mathematics and English subjects can be waived should the qualifications contain Mathematics and English subjects with equivalent\/ higher achievement.<\/p>\n<p style=\"text-align: justify;\">Those without a pass in Mathematics and\/or English at SPM level or equivalent can be admitted but are required to attend special enhancement course(s). These special enhancement courses should be SPM equivalent, remedial in nature. Students must pass the Mathematics and English enhancement courses as a prerequisite to related core courses taught in English.<\/p>\n<p style=\"text-align: justify;\">**DKM\/DLKM\/DVM candidates may be required to undergo Bridging Programme as an additional requirement.<\/p>\n<p style=\"text-align: justify;\">English Entry Requirement for International Students:<br \/>\nAll undergraduate programmes offered by Faculty of Management require a minimum score of 5.5 in IELTS or its equivalent, except for Bachelor of Finance (Hons.) and Bachelor of Financial Engineering (Hons.), which require a minimum score of 6.0 in IELTS or its equivalent.<\/p>\n[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/3&#8243; css=&#8221;.vc_custom_1555776239305{background-color: #f9f9f9 !important;}&#8221;]<div class=\"ult-spacer spacer-6a09b09b5e622\" data-id=\"6a09b09b5e622\" data-height=\"40\" data-height-mobile=\"40\" data-height-tab=\"40\" data-height-tab-portrait=\"\" data-height-mobile-landscape=\"\" style=\"clear:both;display:block;\"><\/div>[vc_custom_heading text=&#8221;PROGRAMME STRUCTURE&#8221; font_container=&#8221;tag:h2|font_size:28|text_align:center|color:%231f1f1f|line_height:1&#8243; use_theme_fonts=&#8221;yes&#8221;]<div class=\"ult-spacer spacer-6a09b09b5e6c2\" data-id=\"6a09b09b5e6c2\" data-height=\"20\" data-height-mobile=\"20\" data-height-tab=\"20\" data-height-tab-portrait=\"\" data-height-mobile-landscape=\"\" style=\"clear:both;display:block;\"><\/div>[vc_tta_accordion style=&#8221;flat&#8221; shape=&#8221;square&#8221; gap=&#8221;10&#8243; active_section=&#8221;1&#8243;][vc_tta_section title=&#8221;Year 1&#8243; tab_id=&#8221;marketing_year1&#8243;][vc_column_text]<span data-contrast=\"auto\">Accounting for Decision Making<\/span><span data-ccp-props=\"{&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559685&quot;:341,&quot;335559991&quot;:271}\">\u00a0<\/span><br \/>\n<span data-contrast=\"auto\">Principles of Finance\u00a0<\/span><span data-ccp-props=\"{&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559685&quot;:341,&quot;335559991&quot;:271}\">\u00a0<\/span><br \/>\n<span data-contrast=\"auto\">Organizational\u00a0Behaviour<\/span><span data-ccp-props=\"{&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559685&quot;:341,&quot;335559991&quot;:271}\">\u00a0<\/span><br \/>\n<span data-contrast=\"auto\">Fundamentals of Marketing<\/span><span data-ccp-props=\"{&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559685&quot;:341,&quot;335559991&quot;:271}\">\u00a0<\/span><br \/>\n<span data-contrast=\"auto\">Managerial Statistics<\/span><span data-ccp-props=\"{&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559685&quot;:341,&quot;335559991&quot;:271}\">\u00a0<\/span><br \/>\n<span data-contrast=\"auto\">Management<\/span><span data-ccp-props=\"{&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559685&quot;:341,&quot;335559991&quot;:271}\">\u00a0<\/span><br \/>\n<span data-contrast=\"auto\">English for Business Communication<\/span><span data-ccp-props=\"{&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559685&quot;:341,&quot;335559991&quot;:271}\">\u00a0<\/span><br \/>\n<span data-contrast=\"auto\">Fundamentals of Economics<\/span><span data-ccp-props=\"{&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559685&quot;:341,&quot;335559991&quot;:271}\">\u00a0<\/span><br \/>\n<span data-contrast=\"auto\">Retail Marketing<\/span><span data-ccp-props=\"{&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559685&quot;:341,&quot;335559991&quot;:271}\">\u00a0<\/span><br \/>\n<span data-contrast=\"auto\">Sales &amp; Professional Business Marketing<\/span><span data-ccp-props=\"{&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559685&quot;:341,&quot;335559991&quot;:271}\">\u00a0<\/span><br \/>\n<span data-contrast=\"auto\">Character Building<\/span><span data-ccp-props=\"{&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559685&quot;:341,&quot;335559991&quot;:271}\">\u00a0<\/span><br \/>\n<span data-contrast=\"auto\">Fundamentals of Digital Competence with Basic Programming<\/span><span data-ccp-props=\"{&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559685&quot;:341,&quot;335559991&quot;:271}\">\u00a0<\/span><br \/>\n<span data-contrast=\"auto\">Sustainable Society<\/span><span data-ccp-props=\"{&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559685&quot;:341,&quot;335559991&quot;:271}\">\u00a0<\/span><br \/>\n<span data-contrast=\"auto\">U1<\/span><span data-ccp-props=\"{&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559685&quot;:341,&quot;335559991&quot;:271}\">\u00a0<\/span><br \/>\n<span data-contrast=\"auto\">U3<\/span><span data-ccp-props=\"{&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559685&quot;:341,&quot;335559991&quot;:271}\">\u00a0<\/span>[\/vc_column_text][\/vc_tta_section][vc_tta_section title=&#8221;Year 2&#8243; tab_id=&#8221;marketing_year2&#8243;][vc_column_text]<span data-contrast=\"auto\">Business &amp; Society<\/span><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559685&quot;:430}\">\u00a0<\/span><br \/>\n<span data-contrast=\"auto\">Business Analytics<\/span><span data-ccp-props=\"{&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559685&quot;:460}\">\u00a0<\/span><br \/>\n<span data-contrast=\"auto\">Management Information System<\/span><span data-ccp-props=\"{&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559685&quot;:460}\">\u00a0<\/span><br \/>\n<span data-contrast=\"auto\">Human Resource Management<\/span><span data-ccp-props=\"{&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559685&quot;:460}\">\u00a0<\/span><br \/>\n<span data-contrast=\"auto\">Entrepreneurship<\/span><span data-ccp-props=\"{&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559685&quot;:460}\">\u00a0<\/span><br \/>\n<span data-contrast=\"auto\">Business-to-Business Marketing<\/span><span data-ccp-props=\"{&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559685&quot;:460}\">\u00a0<\/span><br \/>\n<span data-contrast=\"auto\">Strategic Marketing<\/span><span data-ccp-props=\"{&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559685&quot;:460}\">\u00a0<\/span><br \/>\n<span data-contrast=\"auto\">Product Planning and Management<\/span><span data-ccp-props=\"{&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559685&quot;:460}\">\u00a0<\/span><br \/>\n<span data-contrast=\"auto\">Consumer\u00a0Behaviour<\/span><span data-ccp-props=\"{&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559685&quot;:460}\">\u00a0<\/span><br \/>\n<span data-contrast=\"auto\">Event Marketing<\/span><span data-ccp-props=\"{&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559685&quot;:460}\">\u00a0<\/span><br \/>\n<span data-contrast=\"auto\">Integrated Marketing Communications<\/span><span data-ccp-props=\"{&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559685&quot;:460}\">\u00a0<\/span><br \/>\n<span data-contrast=\"auto\">Services Marketing<\/span><span data-ccp-props=\"{&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559685&quot;:460}\">\u00a0<\/span><br \/>\n<span data-contrast=\"auto\">Global\u00a0Marketing\u00a0<\/span><span data-ccp-props=\"{&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559685&quot;:460}\">\u00a0<\/span><br \/>\n<span data-contrast=\"auto\">Marketing Research<\/span><span data-ccp-props=\"{&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559685&quot;:460}\">\u00a0<\/span><br \/>\n<span data-contrast=\"auto\">Social and Sustainability Marketing<\/span><span data-ccp-props=\"{&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559685&quot;:460}\">\u00a0<\/span><br \/>\n<span data-contrast=\"auto\">U2<\/span><span data-ccp-props=\"{&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559685&quot;:460}\">\u00a0<\/span><br \/>\n<span data-contrast=\"auto\">U4<\/span><span data-ccp-props=\"{&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559685&quot;:460}\">\u00a0<\/span>[\/vc_column_text][\/vc_tta_section][vc_tta_section title=&#8221;Year 3&#8243; tab_id=&#8221;account_year34bcb-3a9b&#8221;][vc_column_text]<span data-contrast=\"auto\">Strategic Management<\/span><span data-ccp-props=\"{&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559685&quot;:410}\">\u00a0<\/span><br \/>\n<span data-contrast=\"auto\">Brand Management<\/span><span data-ccp-props=\"{&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559685&quot;:410}\">\u00a0<\/span><br \/>\n<span data-contrast=\"auto\">Social Media Marketing<\/span><span data-ccp-props=\"{&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559685&quot;:410}\">\u00a0<\/span><br \/>\n<span data-contrast=\"auto\">Capstone Project<\/span><span data-ccp-props=\"{&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559685&quot;:410}\">\u00a0<\/span><br \/>\n<span data-contrast=\"auto\">Technology and Innovation Marketing<\/span><span data-ccp-props=\"{&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559685&quot;:410}\">\u00a0<\/span><br \/>\n<span data-contrast=\"auto\">Mobile\u00a0User Experience Design<\/span><span data-ccp-props=\"{&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559685&quot;:410}\">\u00a0<\/span><br \/>\n<span data-contrast=\"auto\">Strategic Content Marketing<\/span><span data-ccp-props=\"{&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559685&quot;:410}\">\u00a0<\/span><br \/>\n<span data-contrast=\"auto\">Digital Marketing<\/span><span data-ccp-props=\"{&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559685&quot;:410}\">\u00a0<\/span><br \/>\n<span data-contrast=\"auto\">Industrial Training<\/span><span data-ccp-props=\"{&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559685&quot;:410}\">\u00a0<\/span><br \/>\n<span data-contrast=\"auto\">U1<\/span><span data-ccp-props=\"{&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559685&quot;:410}\">\u00a0<\/span>[\/vc_column_text][\/vc_tta_section][vc_tta_section title=&#8221;MPU&#8221; tab_id=&#8221;1681278865950-876965a6-0431&#8243;][vc_column_text]U1 : Philosophy and Current Issues, Appreciation of Ethics and Civilizations (local students), Bahasa Melayu Komunikasi 2 (for international students)<br \/>\nU2: Integrity and Leadership (for international students)<br \/>\nU3: Local students: Bahasa Kebangsaan A (Compulsory for local students who did not obtained credit in BM at SPM Level) \/ LMPU32X3 (Any other courses in U2 category);<\/p>\n<p>International students: Any other courses in the U2 category except Bahasa Kebangsaan A*<br \/>\nU3: Integrity and Leadership<br \/>\nU4: LMPU34xx[\/vc_column_text][\/vc_tta_section][\/vc_tta_accordion][vc_column_text]Note: The above programme structure serves as a general guide.[\/vc_column_text][vc_btn title=&#8221;ENQUIRE NOW&#8221; style=&#8221;flat&#8221; shape=&#8221;square&#8221; color=&#8221;purple&#8221; size=&#8221;lg&#8221; align=&#8221;center&#8221; button_block=&#8221;true&#8221; link=&#8221;url:https%3A%2F%2Fwww.mmu.edu.my%2Fcyberjaya%2Fundergraduate%2Fbusiness-accounting%2Fbachelor-of-marketing-hons%2Fmmu2018%2Fenquire-now%2F||target:%20_blank|&#8221;]<div class=\"ult-spacer spacer-6a09b09b5e75a\" data-id=\"6a09b09b5e75a\" data-height=\"40\" data-height-mobile=\"40\" data-height-tab=\"40\" data-height-tab-portrait=\"\" data-height-mobile-landscape=\"\" style=\"clear:both;display:block;\"><\/div>[\/vc_column][vc_column width=&#8221;1\/3&#8243; css=&#8221;.vc_custom_1778250605049{background-color: #dd3333 !important;}&#8221;]<div class=\"ult-spacer spacer-6a09b09b5e7dd\" data-id=\"6a09b09b5e7dd\" data-height=\"40\" data-height-mobile=\"40\" data-height-tab=\"40\" data-height-tab-portrait=\"\" data-height-mobile-landscape=\"\" style=\"clear:both;display:block;\"><\/div>[vc_custom_heading text=&#8221;PROGRAMME OBJECTIVES AND OUTCOMES&#8221; font_container=&#8221;tag:h2|font_size:28|text_align:center|color:%23ffffff|line_height:1&#8243; use_theme_fonts=&#8221;yes&#8221;]<div class=\"ult-spacer spacer-6a09b09b5e86a\" data-id=\"6a09b09b5e86a\" data-height=\"20\" data-height-mobile=\"20\" data-height-tab=\"20\" data-height-tab-portrait=\"\" data-height-mobile-landscape=\"\" style=\"clear:both;display:block;\"><\/div>[vc_tta_accordion style=&#8221;outline&#8221; shape=&#8221;square&#8221; gap=&#8221;5&#8243; c_icon=&#8221;chevron&#8221; active_section=&#8221;9&#8243; no_fill=&#8221;true&#8221; collapsible_all=&#8221;true&#8221;][vc_tta_section title=&#8221;Programme Educational Objectives&#8221; tab_id=&#8221;1681279089235-8d8fe506-b451&#8243;][vc_column_text]\n<p style=\"text-align: justify;\">This programme aims to produce graduates with the following quality after several years of graduation:<\/p>\n<ol>\n<li style=\"text-align: justify;\">Graduates with the ability to adopt appropriate methodologies and techniques to competently provide marketing solutions utilizing practical skills and knowledge in marketing or marketing-related events in line with the industry requirements<\/li>\n<li style=\"text-align: justify;\">Graduates who display sound critical thinking and interpersonal skills, leadership and professionalism in their interactions with both peers and stakeholders in the workplace to lead and innovate in the field of marketing<\/li>\n<li style=\"text-align: justify;\">Graduates with numeracy and digital skills to carry out their assigned responsibilities effectively demonstrating positive attitude, as well as entrepreneurial mind-set in their workplace environment<\/li>\n<\/ol>\n[\/vc_column_text][\/vc_tta_section][vc_tta_section title=&#8221;Programme Outcomes&#8221; tab_id=&#8221;1681279089272-000334a6-a15c&#8221;][vc_column_text]\n<p style=\"text-align: justify;\">Upon graduation, the graduates are expected to achieve or attain the following outcomes:<\/p>\n<ol>\n<li style=\"text-align: justify;\">Assess in-depth theories and concepts in marketing<\/li>\n<li style=\"text-align: justify;\">Apply in-depth and comprehensive marketing knowledge to manage complex problems in business organisations using different marketing approaches<\/li>\n<li style=\"text-align: justify;\">Organise tasks or operations flexibly within business organisations<\/li>\n<li style=\"text-align: justify;\">Demonstrate effective written and oral communication and collaborative skills with diverse stakeholders<\/li>\n<li style=\"text-align: justify;\">Demonstrate relevant digital skills in marketing<\/li>\n<li style=\"text-align: justify;\">Analyse numerical and graphical data to assist decision-making<\/li>\n<li style=\"text-align: justify;\">Demonstrate leadership skills and responsibility in managing business organisations<\/li>\n<li style=\"text-align: justify;\">Acquire entrepreneurial and managerial skills in planning and organizing projects<\/li>\n<li style=\"text-align: justify;\">Adhere to ethical values, professionalism and humanities in solving various marketing issues<\/li>\n<\/ol>\n[\/vc_column_text][\/vc_tta_section][\/vc_tta_accordion]<div class=\"ult-spacer spacer-6a09b09b5e8f7\" data-id=\"6a09b09b5e8f7\" data-height=\"40\" data-height-mobile=\"40\" data-height-tab=\"40\" data-height-tab-portrait=\"\" data-height-mobile-landscape=\"\" style=\"clear:both;display:block;\"><\/div>[vc_custom_heading text=&#8221;ADDITIONAL CERTIFICATION&#8221; font_container=&#8221;tag:h2|font_size:28|text_align:center|color:%23ffffff|line_height:1&#8243; use_theme_fonts=&#8221;yes&#8221;]<div class=\"jag-custom-list zARbjBcnrm  jag-icon-left \">\t\t\t<ul class=\"\">\n\t\t\t\t\t\t\t\t\t<li><div class=\"jag-li-wrap\"><i class=\"jag-custom-list-icon fa fa-check\" aria-hidden=\"true\"><\/i><span>Upon completing the \u2018Business Analytics\u2019 course, students shall obtain a professional KNIME Certificate.<\/span><\/div><\/li>\n\t\t\t\t\t\t\t<\/ul>\n\t\t\t<\/div><div class=\"ult-spacer spacer-6a09b09b5ea77\" data-id=\"6a09b09b5ea77\" data-height=\"40\" data-height-mobile=\"40\" data-height-tab=\"40\" data-height-tab-portrait=\"\" data-height-mobile-landscape=\"\" style=\"clear:both;display:block;\"><\/div>[vc_custom_heading text=&#8221;CAREER PROSPECTS&#8221; font_container=&#8221;tag:h2|font_size:28|text_align:center|color:%23ffffff|line_height:1&#8243; use_theme_fonts=&#8221;yes&#8221;]<div class=\"jag-custom-list NfjXMiJDbd  jag-icon-left \">\t\t\t<ul class=\"\">\n\t\t\t\t\t\t\t\t\t<li><div class=\"jag-li-wrap\"><i class=\"jag-custom-list-icon fa fa-check\" aria-hidden=\"true\"><\/i><span>Marketing Manager\/Executive, Social Media creator\/administrator, SEO executive\/specialist, Marketing analyst, Content marketer, Digital strategist, Product Specialist\/Executive, Brand Manager, Public Relations Executive, Corporate Communications Executive and many more.<\/span><\/div><\/li>\n\t\t\t\t\t\t\t<\/ul>\n\t\t\t<\/div><div class=\"ult-spacer spacer-6a09b09b5ec0c\" data-id=\"6a09b09b5ec0c\" data-height=\"40\" data-height-mobile=\"40\" data-height-tab=\"40\" data-height-tab-portrait=\"\" data-height-mobile-landscape=\"\" style=\"clear:both;display:block;\"><\/div>[\/vc_column][\/vc_row][\/vc_section][vc_section][vc_row][vc_column]<div class=\"ult-spacer spacer-6a09b09b5ecb0\" data-id=\"6a09b09b5ecb0\" data-height=\"40\" data-height-mobile=\"40\" data-height-tab=\"40\" data-height-tab-portrait=\"\" data-height-mobile-landscape=\"\" style=\"clear:both;display:block;\"><\/div>[vc_custom_heading text=&#8221;Programme Coordinator&#8221; font_container=&#8221;tag:h2|font_size:28|text_align:center|color:%231f1f1f|line_height:1&#8243; use_theme_fonts=&#8221;yes&#8221;]<div class=\"ult-spacer spacer-6a09b09b5ed3f\" data-id=\"6a09b09b5ed3f\" data-height=\"20\" data-height-mobile=\"20\" data-height-tab=\"20\" data-height-tab-portrait=\"\" data-height-mobile-landscape=\"\" style=\"clear:both;display:block;\"><\/div>[vc_row_inner][vc_column_inner width=&#8221;1\/5&#8243; offset=&#8221;vc_col-xs-6&#8243;][\/vc_column_inner][vc_column_inner width=&#8221;1\/5&#8243; offset=&#8221;vc_col-xs-6&#8243;][\/vc_column_inner][vc_column_inner width=&#8221;1\/5&#8243; offset=&#8221;vc_col-xs-6&#8243;]<div class=\"vlthemes_custom_6a09b09b5edd2   vlt-team-member vlt-team-member--style-1\"><div class=\"vlt-team-member__avatar\"><img width=\"383\" height=\"535\" src=\"https:\/\/www.mmu.edu.my\/fom\/wp-content\/uploads\/2018\/09\/MU200903-min.png\" class=\"\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/www.mmu.edu.my\/fom\/wp-content\/uploads\/2018\/09\/MU200903-min.png 383w, https:\/\/www.mmu.edu.my\/fom\/wp-content\/uploads\/2018\/09\/MU200903-min-215x300.png 215w\" \/><\/div><div class=\"vlt-team-member__info\"><h4><a href=\"#\" target=\"_blank\">Ms. Yap Yee Yann<\/a><\/h4><p>Lecturer<\/p><\/div><\/div>[\/vc_column_inner][vc_column_inner width=&#8221;1\/5&#8243; offset=&#8221;vc_col-xs-6&#8243;][\/vc_column_inner][vc_column_inner width=&#8221;1\/5&#8243; offset=&#8221;vc_col-xs-6&#8243;][\/vc_column_inner][\/vc_row_inner]<div class=\"ult-spacer spacer-6a09b09b5f9a7\" data-id=\"6a09b09b5f9a7\" data-height=\"20\" data-height-mobile=\"20\" data-height-tab=\"20\" data-height-tab-portrait=\"\" data-height-mobile-landscape=\"\" style=\"clear:both;display:block;\"><\/div>[\/vc_column][\/vc_row][\/vc_section][vc_section][vc_row equal_height=&#8221;yes&#8221; css=&#8221;.vc_custom_1555815540763{border-top-width: 2px !important;border-top-color: #ebebeb !important;border-top-style: dashed !important;}&#8221;][vc_column width=&#8221;1\/2&#8243; css=&#8221;.vc_custom_1681690039118{border-top-width: 0px !important;border-top-color: #ebebeb !important;border-top-style: dashed !important;}&#8221;]<div class=\"ult-spacer spacer-6a09b09b5fa3e\" data-id=\"6a09b09b5fa3e\" data-height=\"40\" data-height-mobile=\"40\" data-height-tab=\"40\" data-height-tab-portrait=\"\" data-height-mobile-landscape=\"\" style=\"clear:both;display:block;\"><\/div>[vc_custom_heading text=&#8221;INDUSTRIAL ADVISOR&#8221; font_container=&#8221;tag:h2|font_size:28|text_align:left|color:%231f1f1e|line_height:1&#8243; use_theme_fonts=&#8221;yes&#8221;]<div class=\"ult-spacer spacer-6a09b09b5facb\" data-id=\"6a09b09b5facb\" data-height=\"20\" data-height-mobile=\"20\" data-height-tab=\"20\" data-height-tab-portrait=\"\" data-height-mobile-landscape=\"\" style=\"clear:both;display:block;\"><\/div>[vc_custom_heading text=&#8221;Ms. Schrene Goh&#8221; font_container=&#8221;tag:h4|font_size:18|text_align:left|line_height:1&#8243; use_theme_fonts=&#8221;yes&#8221;]<div class=\"ult-spacer spacer-6a09b09b5fb55\" data-id=\"6a09b09b5fb55\" data-height=\"7\" data-height-mobile=\"7\" data-height-tab=\"7\" data-height-tab-portrait=\"\" data-height-mobile-landscape=\"\" style=\"clear:both;display:block;\"><\/div>[vc_column_text]Mass Rapid Transit Corp Sdn. Bhd.<br \/>\nAppointment Duration: Trimester March\/April 2025 (T2510) until\u00a0Trimester October\/November 2027 (T2730)[\/vc_column_text]<div class=\"ult-spacer spacer-6a09b09b5fbec\" data-id=\"6a09b09b5fbec\" data-height=\"40\" data-height-mobile=\"40\" data-height-tab=\"40\" data-height-tab-portrait=\"\" data-height-mobile-landscape=\"\" style=\"clear:both;display:block;\"><\/div>[\/vc_column][vc_column width=&#8221;1\/2&#8243;]<div class=\"ult-spacer spacer-6a09b09b60265\" data-id=\"6a09b09b60265\" data-height=\"40\" data-height-mobile=\"40\" data-height-tab=\"40\" data-height-tab-portrait=\"\" data-height-mobile-landscape=\"\" style=\"clear:both;display:block;\"><\/div>[vc_custom_heading text=&#8221;EXTERNAL EXAMINER&#8221; font_container=&#8221;tag:h2|font_size:28|text_align:left|color:%231f1f1e|line_height:1&#8243; use_theme_fonts=&#8221;yes&#8221;]<div class=\"ult-spacer spacer-6a09b09b60313\" data-id=\"6a09b09b60313\" data-height=\"20\" data-height-mobile=\"20\" data-height-tab=\"20\" data-height-tab-portrait=\"\" data-height-mobile-landscape=\"\" style=\"clear:both;display:block;\"><\/div>[vc_custom_heading text=&#8221;Dr. Zurina Mohaidin&#8221; font_container=&#8221;tag:h4|font_size:18|text_align:left|line_height:1&#8243; use_theme_fonts=&#8221;yes&#8221;]<div class=\"ult-spacer spacer-6a09b09b603e8\" data-id=\"6a09b09b603e8\" data-height=\"7\" data-height-mobile=\"7\" data-height-tab=\"7\" data-height-tab-portrait=\"\" data-height-mobile-landscape=\"\" style=\"clear:both;display:block;\"><\/div>[vc_column_text]Graduate School of Business, Universiti Sains Malaysia<br \/>\nAppointment Duration:<b>\u00a0<\/b>Trimester March\/April 2025 (T2510) until Trimester October\/November 2026 (T2630)[\/vc_column_text]<div class=\"ult-spacer spacer-6a09b09b60488\" data-id=\"6a09b09b60488\" data-height=\"40\" data-height-mobile=\"40\" data-height-tab=\"40\" data-height-tab-portrait=\"\" data-height-mobile-landscape=\"\" style=\"clear:both;display:block;\"><\/div>[\/vc_column][\/vc_row][\/vc_section]\n","protected":false},"excerpt":{"rendered":"<p>[vc_section][vc_row full_width=&#8221;stretch_row&#8221; css=&#8221;.vc_custom_1558819393665{padding-top: 40px !important;padding-bottom: 20px !important;background-color: #ffcd00 !important;}&#8221;][vc_column width=&#8221;1\/2&#8243;][vc_custom_heading text=&#8221;Bachelor in Marketing (Honours)&#8221; font_container=&#8221;tag:h2|font_size:28|text_align:left|color:%231f1f1f|line_height:1&#8243; use_theme_fonts=&#8221;yes&#8221;][vc_column_text] (R3\/0415\/6\/0028) 09\/29 (A5315) This specialised degree program emphasises both conventional marketing theories and digital applications which are required by [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","format":"standard","meta":{"_mi_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"_vp_format_video_url":"","_vp_image_focal_point":[]},"portfolio_category":[],"portfolio_tag":[],"_links":{"self":[{"href":"https:\/\/www.mmu.edu.my\/fom\/wp-json\/wp\/v2\/portfolio\/6418"}],"collection":[{"href":"https:\/\/www.mmu.edu.my\/fom\/wp-json\/wp\/v2\/portfolio"}],"about":[{"href":"https:\/\/www.mmu.edu.my\/fom\/wp-json\/wp\/v2\/types\/portfolio"}],"author":[{"embeddable":true,"href":"https:\/\/www.mmu.edu.my\/fom\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mmu.edu.my\/fom\/wp-json\/wp\/v2\/comments?post=6418"}],"version-history":[{"count":37,"href":"https:\/\/www.mmu.edu.my\/fom\/wp-json\/wp\/v2\/portfolio\/6418\/revisions"}],"predecessor-version":[{"id":9492,"href":"https:\/\/www.mmu.edu.my\/fom\/wp-json\/wp\/v2\/portfolio\/6418\/revisions\/9492"}],"wp:attachment":[{"href":"https:\/\/www.mmu.edu.my\/fom\/wp-json\/wp\/v2\/media?parent=6418"}],"wp:term":[{"taxonomy":"portfolio_category","embeddable":true,"href":"https:\/\/www.mmu.edu.my\/fom\/wp-json\/wp\/v2\/portfolio_category?post=6418"},{"taxonomy":"portfolio_tag","embeddable":true,"href":"https:\/\/www.mmu.edu.my\/fom\/wp-json\/wp\/v2\/portfolio_tag?post=6418"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}