Welcome to the Faculty of Applied Communication (FAC) or previously known as the Learning Institute for Empowerment (LiFE). The acronym of “FAC” uniquely represents the strength of communication being a salient academic attraction, aptly translated into a faculty for applied communication, a discipline that finds its most advantageous position in a media-driven world where social networking, media creation, computer-mediated communication and digital economy rise to prominence.
In a media-dominated global environment where communication and media technologies are in bloom, communication studies become indisputably compelling and relevant. We expand education opportunities that encapsulate the multifarious aspects of communication studies. Our well rounded programmes aspire students to practise and adapt their communication to multiple contexts. The faculty underscores and enhances the discipline of human communication by involving theoretical principles and engaging practical instruments.
Our existing Foundation in English (FiE) and Bachelor of Communication (Strategic Communication) (Hons) cover a spectrum of applied communication approaches, including the development of creativity, inquiry, innovation, knowledge and skills. Our programmes prompt the applicability of current and emerging communication tools, creative expression and innovation analysis to evaluate critical communication issues in social and organisational settings.
FAC extends the learning opportunities on campus by incorporating professional internship and practical exposure to give students transformational experiences and confidence to join the workforce. Our student exchange programmes expose our students to cross-cultural and global communication. With the incorporation of multimedia related subjects and an array of electives, including foreign languages makes our programme unique. Our graduates will be multimedia savvy communication strategists proficient in a minimum of three languages.
We are now in the midst of developing our Executive Masters in Strategic Communication and PhD (Strategic Communication) programmes. FAC students and staff are dedicated to build and change the communication landscape.
Join us NOW to be a part of that change!
Assoc. Prof. Dr. Madhubala Bava Harji
Mission and Vision
To thrive as a locus for developing innovative communication leaders who will make an impact on the future landscape of communication and its practices in the dynamic technological world.
To offer quality education that nurtures innovative professional communicators who integrate application with theory in an increasingly interactive and global age.
Connectivity – recognizes contemporary trends to respond to the changing needs and interests of the local and global communities.
Collaboration – forges paths for integrative practices which bridge multiple perspectives, reinforcing the value of broadening skills and ideas beyond the limits of a discipline.
Visionary – values forward-thinking approaches in meeting future challenges.
Visibility – strives to enhance academic visibility by delivering high quality scholarly work and educational programmes
Growth – pursues continuous development of faculty members, students, and curricula through the generation, expansion and dissemination of knowledge to establish long-term sustainability.
More detailed information for applicants and current students can be found in our Student Handbook.
“2013 JAPANESE SKIT CONTEST FOR UNIVERSITY AND COLLEGE STUDENTS” ORGANISED BY THE JAPAN FOUNDATION OF KUALA LUMPUR.
Students taking the Japanese Language for Beginners (Foreign Language subject under LiFE) have been required to participate in the Japanese Kit Contest as part of their assignment. This was to encourage students to be creative in learning and exploit the knowledge that they have learned in the classroom through the competition. The students were required to integrate vocabulary, grammar and the Japanese culture that they have learned in the classroom and compose a script led by their lecturer. They also had to do their own footage.
One group has successfully won the BRONZE PRIZE and the other TWO groups have been short-listed.
MMU has proudly occupied 3 places out of 6 short-listed works, including the Bronze Prize. Also, we are the only private university that has won prizes in this national level competition.
The group of students that have acclaimed the bronze prize is as follows:
Chin Sze Ling ID: 1111113445 FOM Yap Yi Ping ID: 1111113344 FOM Chong Suet Yee ID: 1111114022 FOM Siow Pui Shan ID: 1111114022 FOM Muhammad Adhwa’ bin M.D.H Zainalee ID: 1091105707 FOM
BEST PRESENTER AWARD
Raeidah Ariff at the 2nd International Postgraduate Conference of Social Science Research 2015″ in Langkawi from 4-5 August 2015.
Masyitah Mahadi at the (International Postgraduate Network) IPN Conferences 2015 in Ho Chi Minh, Vietnam from 28-29 August 2015.
SPECIAL INTEREST GROUPS
In line with the focus on creation and dissemination of new knowledge in teaching and learning, FAC has set up a Special Interest Group. It is based on three criteria which is aligned to FAC’s field of interest namely;
• Social Science and Communication
• Education Technology
The main objective of these SIG groups is to group academicians with similar interests in a specified field of research. This is to encourage them to work on specific research driven projects which will be shared in research colloquiums that will bring SIGs together.
PROFESSIONAL TRAINING & COMMERCIALISATION
FAC has organised and conducted many short courses and trainings for local and international participants. Below are the lists of courses run by FAC.
Local Training programmes
Malaysian University English Test Seminar
MARA English and Mathematics Preparatory Programme
Workplace English Programme – Intermediate (Lembaga Hasil Dalam Negeri)
Workplace English Programme – Intermediate (Ministry of Education)
Better Spoken English ((Ministry of Education)
Kursus Asas Komputer
Kursus Database (Ms Access)
E- Grammar Project
Basic English Communication Programme
Intensive English Language Programme Short Course
Yayasan University Multimedia – Intensive English programme
Skim Latihan 1 Malaysia – Graduate Employability Outreach Programme
Yayasan University Multimedia – English for Post Doctoral
International Training programmes
International English Programme China
Korean International English Programme
Communicative English for Korean Engineering Students
Communicative English and On-The-Job Training Programme for Korean Offshore and Plant Engineering Students (CE/OTJTP)
Malaysian Technical Cooperation Programme – Managing E-University
Malaysian Technical Cooperation Programme – Webpage Design and Dynamic Webpage
Malaysian Technical Cooperation Programme – Groupware Applications for Electronic Commerce
Malaysian Technical Cooperation Programme – Instructional Design and Multimedia Contact Development
Malaysian Technical Cooperation Programme – Dynamic Webpage and Content Management system for e- Procurement
Malaysian Technical Cooperation Programme – Multimedia Enhanced Instructional System for Education and Training
Malaysian Technical Cooperation Programme – Security and Privacy in Systems and Environment
Malaysian Technical Cooperation Prograamme – Developing and Managing e-Library
LIST OF CLIENTS AND COLLABORATORS
News and Events
For any enquiry, please contact:
Jalan Ayer Keroh Lama,
75450 Melaka, Malaysia.Tel: +06-2523017 / 3560
63100 Cyberjaya, Selangor Darul Ehsan