Distance Education

Distance Education

Bachelor of Management (Hons.)

Marketing Management

(R/342/6/0114) 02/20 (A4274)

Specifically aimed to provide the essential marketing skills, the subjects offered cover all the functional areas of marketing with a focus on current market needs, emphasising practical application of knowledge. The course content enables the student to keep up with the pace of the dynamic business trends.

Students are exposed to highly integrated and effective course module designed by trained and experienced local and foreign faculty members. This allows a multi-dimension approach and a cutting edge advantage for the students.

Entry Requirements

This programme is not available for international students.

  • Pass STPM or equivalent with at least 2 principal (Mathematics / Economy / Principles of Accounting).
  • Possess a diploma from a recognised institution. The diploma should be at least of 2 years duration in management or related studies. Credit transfer may be considered on a case-to-case basis.