Multimedia University

Strategic Communication

If you’re seeking a successful career in the communication industry, gain the knowledge and develop the essential skills required to become budding leaders in a new era of communication with the programmes offered under the Faculty of Applied Communication.

MMU’s Strategic Communication programme underscores the discipline of human communication by involving theoretical principles and engaging practical instruments in order to assist you in enhancing your creativity, critical thinking, communication skills, strategic thinking, and problem solving capabilities. With strong collaborations with global industry leaders, stay ahead of the game and be proficient in developing effective communication strategies and managing communications projects in the global media context.


Upon undertaking this course at the Faculty of Applied Communication (FAC), I managed to develop my communication skills and enhance my knowledge in this field as I equip myself for the future.


Muhammad Fairus Na’iman Bin Mohd Fuzi B. Comm (Strategic Communication), 2nd year

This Strategic Communication programme emphasises on the establishment of one’s creativity, innovation, inquisitive and empirical knowledge and skills that leads towards the strategic application of communication to organisational objectives. I like the hands on approach of the subjects in this course because it has taken my learning beyond theory. I have learnt to apply my knowledge through experiences like giving presentations, working in teams and also the ways to face all the challenges bravely. Our lecturers are also very helpful and caring. Other than that, they are also highly experienced in this field. I really learn a lot throughout my journey in this course.


Lavannia Batumanathan B. Comm (Strategic Communication), 2nd year