Bachelor of Management (Hons.) (Marketing Management)

Distance Education

(R/342/6/0114) 02/20 (A4274)

This programme is specifically aimed to provide the essentials of marketing skills and the subjects offered cover all the functional areas of marketing with a focus on current market needs. The course content enables student to keep up with the pace of the dynamic business trends.

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  • Entry Requirements
    • •Pass Foundation / Matriculation from a recognised institution OR
    • •Pass STPM / A Level or its equivalent with 2 Principals inclusive of Mathematics / Economics / Accounting / Business Studies ; OR
    • •Pass STAM with minimum grade Jayyid in 2 subjects ; OR
    • •Pass UEC with minimum of grade B in at least five (5) subjects inclusive of Mathematics and English ; OR
    • •Pass Diploma from a recognised institution;OR
    • •APEL (A ) Level 6 qualification
  • Programme Structure
    • Core
      • Year 1
        • Principles of Financial Accounting
          Management
          Managerial Mathematics
          Macroeconomics
          Principles of Marketing
          Financial Management 1
          Organisational Behaviour
          Psychology
      • Year 2
        • Microeconomics
          Human Resources Management
          Business & Society
          Managerial Statistics
          Managerial Accounting 1
          Business Law
          Critical Thinking
          Management Information System
      • Year 3
        • ICT for Managers
          Management Decision Science
          Marketing Management
          Consumer Behaviour
          Production & Operation Management
          Integrated Marketing Communication
          Global Marketing
          Leadership
          Sales and Professional Selling Management
      • Year 4
        • Malaysian Economy
          Retail Management
          Product Planning and Management
          Marketing Research
          Marketing Strategy
          Marketing Information Technology
          Service Marketing
  • Elective Subjects (Choose any 3 subjects)
    • Year 4
      Marketing Channel Management
      B2B Marketing
      Cross Culture Management
      Entrepreneurship
      Small Business Management
      Global Management
      Project Management
  • University Subjects
    • Year 1
      English for Business Studies
      TITAS
    • Year 2
      Bahasa Kebangsaan A / Foreign Language
      Hubungan Etnik
      Co-curriculum (Foreign Language)